Wednesday, 2 April 2008

I Object To Dream Stealers and Negative MLM Campaigns!!

It has come to my attention lately that more and more wannabe online marketers are using a very negative spin on their adverts to attract prospects into their marketing funnel. Whilst I am in favour of innovative marketing and understand that shocking headlines attract more Google adword clicks than tame ones, I feel it must be pointed out that these dream stealing ex network marketers and copycat MLM gurus are casting a very unfavourable light on this wonderful industry and ultimately are shooting themselves in the foot.

Since I became a committed network marketer 5 years ago I have done everything possible to always build up and edify the industry so I find it extremely irritating that these guys are cashing in on every MLM company name out there, trying to position themselves as experts with all the answers whilst at the same time building their own list for their own supposedly magical business which is usually teaching people how to do MLM (even though they obviously didn’t make it themselves or they would be banking their passive income cheques and drinking out of a coconut as opposed to stealing reps from successful companies…) but in a much easier way because they never ‘have to pick up the phone.’ There are some strong words I could use to describe these dream stealers but I will resist using them in such pleasant blogging company!!

I just wish some of these earnest marketers would stick to what they know (I’m not sure what that is really though!) and just because they didn’t make it as MLM Rockstars in their company doesn’t mean others won’t. Instead of being positive ambassadors for the industry they sound like cheap losers who can only attract traffic to their site by attacking others.

Is it just me or does anyone else think that Google should regulate their advertisers’ copy more? Freedom of speech is one thing but the internet seems to have become a web of lies in some cases, and anything can be published without even passing it under the nose of the editor! How come these guys can get away with using trademark company names in their defamatory adverts? The adverts go something like this.. ‘Find Out The Truth About ‘Company X.’ It is laughable really because the same advert is running for most of the other company keywords which of course means that it is highly unlikely that the composer of the advert would know the truth if it jumped up and bit them on the nose!

I had a wonderful and enthusiastic new business partner join my team last month. It didn’t take too long before a do gooder friend sent her a report written by an evangelical ‘expert,’ about Pyramid Schemes which ridiculously included names of some of the billion $ companies which have been in business for years. Of course this expert is stuck in 1950s mode and conveniently hasn’t bothered to research the facts of the industry today. Still it amazes me that smart people spend their time writing such negative nonsense. In the report this expert derided the Direct Selling Association as if it was of no consequence at all!!

Why? Well I guess it helps that he earns royalties by playing to people’s fears with his negative work. I find it all very sad and hope that prospects evaluating the network marketing industry will be able to see through some of these thinly veiled attempts to simply syphon prospects into lists to market their business and services to, whilst stealing from under the prospect’s nose what could be their million dollar opportunity.

Want To Work With Millionaire Creator, Randy Gage?
Escape The Rat Race Tour

Sunday, 30 March 2008

Does Mike Dillard’s ‘Building on a Budget,’ do what it says on the tin?

Mike Dillard is well known for his ground breaking training materials in the arena of MLM attraction marketing. His Magnetic Sponsoring course has opened up a lot of doors (mostly in my mind!) and has shown me how to position myself as a leader in the industry and attract the right people into my organisation.


I was very interested to learn about his new course and although I wavered before purchasing because I’ve been going back to basics and sponsoring some really good people whom I actually already know…gasp…, I took the plunge. After all I know that readers are leaders and that even if there was one good tip in his course it would be worth every penny and can accelerate my business. I am careful to avoid distractions though as I have mentioned in previous postings.


The crisp and beautifully bound book arrived within a couple of days and I dove into it with glee. I am nothing if not a good student committed to lifelong learning! Settling down to read it, which is such a pleasant change from hunching over my laptop reading e books, I found that true to his word Mike delivered more than he promised.


The claim of the course or handbook is to teach us winning strategies to drive traffic to our websites on a budget of $500 or less. There is a whole chapter on using Video which even a technophobe like me could understand and follow. Other hot topics covered in detail are how to advertise your opportunity effectively on Craigslist including how to automate your advertising. Blogging is really the hot topic of the Web 2.0 wave and the book covers how to research and plan your blog, how to physically set it up and which blog platforms to use, how to brand yourself with your blog, how to drive traffic to your blog and the list goes on. For anyone thinking, ‘I should start a blog,’ this will inspire you into action.


Many other things are covered in the book and there is a bonus copy of his new monthly Newsletter, ‘The Magnetic Sponsoring Inner Circle,’ which reveals ‘the latest online marketing and recruiting secrets for Home Based Business Owners.’ As Mike so rightly says and as I have mentioned in my article ‘The Myths of Online Networking,’ the internet, and Web 2.0 changes so quickly that it is very difficult to stay on top of things. The newsletter will keep all serious online marketers up to speed in bite size pieces so that they won’t be the last to discover things that can drastically affect their online results. I particularly enjoyed the ‘Web 2.0 Traffic Secrets,’ and found that to be a very useful step by step guide.


The other awesome thing about the entire Magnetic Sponsoring ethos and service is that upon purchasing the book you receive an automatic membership to the affiliate programme which is a hassle free and profitable way to build your rolodex of Network Marketers, and to pay for your own education.


More details here:




Word of warning… Randy Gage, AKA the Millionaire Maker and my upline mentor, has some sage advice for us that I heed: He says to do online or other activities only ‘in addition to’ the basics. If your company has a strong duplicative system whereby you can grow your business month on month by teaching people to take a few simple actions then take care to follow that system. It is there for a reason. Online marketing takes a lot of consistent effort and many people joining your team may not have the time or the will to become online gurus.

Wednesday, 12 March 2008

The Myths of Online Network Marketing.



For the past year I have dabbled in online network marketing
with mixed results. I've found a few great team members
through working on the internet but for the most part I have
spent countless hours reading 'guru's reports and have come
to several conclusions that I would like to share with you
as follows:

There are many talented people teaching Network Marketing on
the internet but for the most part they are teaching instead
of doing. As a good friend of mine says, 'those who cannot
do, teach.' After reading some of these reports which have
been launched with such marketing hype I have found myself
sucked into the world of the marketer, totally buying
everything they say as I go along with them. At the end of
the report there is usually a call to action of some type,
as with any effective marketing. It often takes the form of
a study course of some description which will 'transform
your business' and you will never be the same again. Some of
these courses may cost as much as $2,000, $5,000 or even
$10,000. Usually you will receive many compelling emails
over the next few weeks explaining exactly why you need to
invest in them. Of course these marketers know that most
people prefer to learn than to take action so it is a
perfect recipe for the guru to profit and the desperate
network marketer to go broke.

The ironic thing about this is that many of these gurus talk
disparagingly about the heavy hitters' in your upline who
ruthlessly sell you DVDs and business tools to make money
from you the poor innocent victim team member. Almost in the
same breath they then very artfully move in for the kill
with their own products, which incidentally have very little
to do with your opportunity. The frustrating thing about
this is that people are then distracted away from their job
at hand and totally lose focus on their goal which should of
course be building their own residual income cheque, not
someone else's database!

This leads us into the new report by Rich Schefren about the
Attention Age doctrine. He quite correctly points out that
people are so distracted on the internet by an overload of
information that the online world today is so competitive
that one needs to work much harder to grab a prospect's
attention. I don't disagree with much of the information in
his report but as a sponsor who is committed to helping my
group develop their skills which are relevant to the
business they were introduced to I find it irritating that
so many of these gurus are offering solutions that quite
frankly involve spending a lot of money and offer a way to
create a business model or system which most team members
have neither the time nor the financial resources to be
getting involved with and is completely unrelated to the
business they have signed up for.

I have been a follower of Mike Dillard's Magnetic sponsoring
ethos and find his information newsletters useful and of
interest. The fact that Mike is such a compelling marketer
has of course led to a complete saturation of his materials
on the internet so that he has now changed his approach
which is interesting. His new Online Community is a way to
connect up with lots of other like minded people in our
industry. The catch 22 is that there are now thousands of
network marketers all trying to sponsor each other and
claiming to have a winning system for success. The reality
is that many of them wouldn't have the first clue how to
create a system that others can duplicate. It's all very
well being an 'expert' and being 'unique' and learning how
to create websites to attract people to you but what happens
when you bring someone into your business who has just 10
hours a week to build it and they are not very techno savvy,
nor do they have $1000 to spend on their education? They
have after all just paid to join your business with the
belief that you will be able to give them access to a
winning system. Unless you are a hi-tech whiz, at the most
you will have created a blog or your own website. What
system will you be passing on to your new recruit?

You may come full circle and discover 'The Death of Network
Marketing,' by Mike Filsaime and Ellie Drake. You may think
as I did, 'well it's alive and kicking where I am!' Of
course we are now recommended to spend hours in darkened
rooms with glazed eyes as we learn and apply the strategies
of Web 2.0. No sooner will we have mastered those techniques
and actually started exposing our business opportunity than
we will be told that Web 2:0 is dead and we'll need to sign
up for another report, order yet more courses and e-books
only to discover that we are going back to basics and are
now allowed to actually go out into the real world and
sponsor people over a cup of coffee! Well I don't know about
you but that sounds really attractive to me and I shall be
spending some time in starbucks being sociable and doing
some real life networking.

Randy Gage has mastered the industry and is one of the most
successful leaders in the field. Interestingly enough he
actually is out in the field, not just reporting from the
sidelines. He did spend many years as a consultant where he
helped real people develop systems that could be duplicated
to create passive income for huge teams of people. Now he is
actively working as a distributor and teaching us the
secrets of duplication, he says that to create true residual
and then passive income, the kind which will keep hitting
your bank account when you are retired and sitting on the
beach in Fiji,(regardless of the the latest 'Google slaps')
we need to have a large group of people taking a few simple
actions over a consistent period of time.
So why do we complicate it so?

In all of the reports and online 'manifestos' that I have
read I have not yet once come across something that is
actually simple for a team member to implement and be up and
running and earning income the same day. There are good
strategies… that is for sure, but an actual system? No. I
for one am going to stop complicating my business and am
going back to basics. I am a great admirer of internet
communication systems and I certainly will continue to
leverage the tools that I have access to but next time you
decide to 'go off on one' I urge you to take a little
inventory. Ask yourself some questions such as 'How
duplicatable is this for my new team members?' 'Is this
something that a large group of people can do over a
consistent period of time?' If not then leave the latest hot
report where it is and give your upline leader a call and
ask them to bring you back to the centre line! If your
opportunity is not one that you can be proud of in the real
world then hiding behind a computer screen is not the
answer. Maybe you should be partnering with a group that
have a proven and attractive system for you to follow
immediately, that is after all why we join Network Marketing
in the first place!

Remove the distractions! Find out more about working with a
proven step by step system used by the top field leadership
in the Randy Gage Group to generate millions of dollars in residual
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Saturday, 24 November 2007

Law Of Attraction

SUCCESS ATTRACTS SUCCESS AND FAILURE ATTRACTS FAILURE BECAUSE OF THE LAW OF HARMONIOUS ATTRACTION.

In physics, positives attract negatives and vice versa, but in human relationships the opposite is true. Negative people attract only other negative people, while positive thinkers attract like-minded individuals. You will find that when you begin to achieve success more successes will follow. This is the law of harmonious attraction. When riches begin to come your way, you'll be amazed how quickly they accumulate. Train your mind to visualise yourself acquiring a specific amount of wealth or achieving a certain goal-whatever you most desire. Then use self-suggestion to persuade your subconscious mind that you can achieve your goal, and put your plan into action. When you use the tools that you have at your disposal to prepare yourself for success and visualise yourself as having already reached your objective, you can achieve any reasonable goal that you set for yourself.

All that being said you need to position yourself in the right place at the right time or all the positive thoughts in the world won't make any difference. If you're in MLM and you're grinding away and not creating consistent duplication and residual
income after serious efforts in your business it may be time to check out why. Visit
RandyGageMLMRockstarAudio to find the answers

Tuesday, 25 September 2007

The Truth About Network Marketing Revealed!

By Rachel Henke, © 2007

Network Marketing is a controversial industry. It is not
for those who have no dreams and who are not willing to
learn some new skills. Here are some key points about why
you may want to get involved.

21st Century Business Model.
Network Marketing is now a 100 billion dollar industry,
operating in well over 100 countries which is often a
surprise to those looking at the industry for the first
time.

Most Efficient Distribution Method.
Network Marketing and Direct Sales are the most
efficient distribution methods on the planet, saving both
time and money, cutting out the middle man and improving
service and efficiency. This has been recognised by
companies such as Dell who now distribute with the direct
sales method.

Excellent Investment.
Warren Buffet owns network marketing companies and has said
it is the best investment he has ever made.

Credibility.
Many network marketing companies are now public companies so
credibility is high. Pyramid schemes are now illegal in the
UK and many other countries. There were lots of growing
pains and issues in the industry over the years since it
began with the first direct selling company in 1903!! Amway
was accused of being a pyramid but was legally validated
with a final order in 1979. The industry is strictly
regulated these days and as a result no company can last
very long if it is not 100% ethical and legal.

The Real Life Business School.
Robert and Kim Kiyosaki,of Rich Dad, Poor Dad fame,are great
ambassadors of the industry. The reason people like this,
along with Donald Trump, are validating Network Marketing is
because they are visionaries and understand what a valuable
business model it is. Recently I had the pleasure of hearing
him speak at a convention. Robert said that Network
Marketing is the best 'business school' for the average
person to learn the skills of leadership with successful
mentors. He also says that the world is desperate for more
leaders and entrepreneurs and network marketing is the
answer.

For People Who Like Helping People.
No one can build a huge organisation in Network Marketing or
MLM without many many many people succeeding in a big way.
Therefore it is a win win business model and the only people
who lose are those who think they will get rich without
developing their skills and of course without doing much
work.

The Truth About Network Marketing.
I have learned more in network marketing about real business
than I could ever learn in a one man band start up where no
one wants to share their winning strategies with you.
Traditional business is dog eat dog. I have access to some
of the most successful mentors in the business world today
and they invest their time in me with no charge. The only
commitment on my part is that I do my absolute best to
become a leader and to empower others to do the same. No one
ever says in the business that you will become successful
without changing your mindset and becoming a more skilled
person than you are when you join. All the tools and
training are there for you to succeed, and obviously some
companies have better systems but that is true for all
things.

Finally then yes... the truth about Network Marketing is
that you actually do need to become a leader to earn a lot
of money. That's why it is an inspiring business to be in,
and why it has enabled me to be at home looking after my
kids and still earning a good income whilst other people are
busting a gut and making someone else wealthy.


ABOUT THE AUTHOR: Rachel Henke coaches people to work from home with a proven system and millionaire mentors. Find out how you can escape the rat race at her website: Escape The Rat Race Free Tour

Thursday, 6 September 2007

10 Reasons To Seek Out Mentors

By Rachel Henke, © 2007

Introduction
Recently I realised that many people in my network marketing organisation do not yet understand the value of mentors. They tend to look upon their mentors as their bosses because that it is the only context they can find to relate to them. Here are some important points about why good mentors are so valuable.


1) It is difficult enough as it is to start a new business but to do it totally on your own, with no mentors is close to business suicide. A mentor knows the pitfalls and can alert you when you are about to fall hard and fast. You don’t have to be the lone ranger, in fact you can learn from the guys who have gone before you and hacked through the jungle.

2) If you have good mentors, you have a strong support system. You can talk things through with them and they will listen to you when times are tough, and you need someone to talk to who understands what you are doing. Their time is valuable of course and you must respect that.

3) Money is something that is acquired along the way by those who learn how to deliver value to the market place. The people who have done this have often become amazing human beings on their journey. You can learn so much wisdom from them it is priceless.

4) Financially successful mentors will give you multi million dollar financial tips just because they can. They know what’s realistic and what’s insane. They can help you formulate a sound business plan. For instance many people going into business for the first time feel compelled to quit their job and dive in head first. A good mentor will urge them not to do so unless there is no other way to make the business work.

5) Get connected! One mentor will lead you to another. It is a widely accepted fact that we are highly influenced by the people closest to us. Therefore it is common sense that we should want to expand our circle to include people whom have achieved the particular skill set that we aspire to have. It can be a scary thought that our income is likely to be the average of our five closest friends, especially if they are in the low income bracket.

6) Resources – mentors have their resources and they may share them with you especially if you are part of their business organisation. Mentors are usually good teachers. In the process of learning from them they can teach you how to teach. Leaving a legacy and passing on your knowledge is an awesome contribution.


7) Great mentors have heard it all before. The chances are that as experts in their field there is no situation that they haven’t dealt with before. The benefit of hindsight can save much worry and stress for the new business owner just starting out.

8) Mentors are fun! You can make it your goal to attract different mentors for different areas of your life. The one important thing to remember is that your mentor must be someone who has done what you want to do and has immersed themselves in that activity in a practical way. Don’t try to learn from people who have only read about it in a book!

9) Invoke the universal law of give and receive. This is a powerful way of thinking which can help you to attract a network of people into your world whom you can mould yourself upon, and aspire to their success. The rule of the mentoring system is that you must prove yourself worthy, and to be a person of action or your mentor will soon grow weary of investing their time in you.

10) Your mentors will inspire you to grow and to push through hidden barriers of the mind. A good example of the power of the mind is in that of Roger Bannister, becoming the first person to run a mile in under 4 minutes. Up until that time people believed it couldn’t be done. Guess what? Soon after it became a standard achievement. A classic case of ‘well if he can do it maybe I can do it too!!’

ABOUT THE AUTHOR: Rachel Henke coaches people to work from home with a proven system and millionaire mentors. Find out how you can escape the rat race at her website: Escape The Rat Race Free E Book

Are You Tired Of Being An MLM Grinder?

By Rachel Henke, © 2007

IntroductionRandy Gage tells us that 95% of Network Marketers are grinders! In a closed door session I was lucky enough to be in recently, Randy Gage, the legendary ‘millionaire maker’ revealed the reasons why there are so many grinders in the industry.

Firstly what is the definition of a Grinder?
If you don’t do it, it doesn’t get done.

There are highly paid grinders in the business who earn big money but that doesn’t mean they are not grinders. They earn a nice income but their life is not their own. These are the guys who are forever on the telephone. You can’t have dinner with them without them having an ‘urgent’ phone call etc. and if they take their foot off the gas for a couple of weeks their whole organisation starts to collapse.

Then there are the poorly paid grinders. These are the guys who drive around town delivering products to their customers. Possibly they have a magnetic strip on their car, or they wear t-shirts and buttons on their clothes to advertise their products. Some companies have such high monthly qualifications that the distributors can barely take a breath, never mind go on holiday, without filling orders and phoning high maintenance customers everyday. It is exhausting – I know because I was a grinder for 3 years before I woke up to reality.

Do you have true residual and passive income?
95% of distributors do not have true residual income
98% don’t have true passive income
There is a qualitative difference:
Residual income means income that comes to you month after month as a result of work you have already done.
Passive income means income that comes month after month whether you work again or not.
True Passive income comes from having leaders underneath you in your organisation who are trained on the infrastructure i.e.; the recruitment system and materials are in place and used to duplicate the business by their entire downline. It means that even if you died and were obviously not active in the business at all… passive income would continue to be paid to your distributorship forever.

If your income goes up month after month whether you are around or not then congratulations you are an MLM rock star!
These are the people making more money than those investing sometimes as much as $10 million to start a traditional business.


Did you know there are hundreds of thousands of grinders?Sometimes they are waiting for their business and/or their company to hit momentum. The scary truth is that approximately only 1 in 5-10 companies’ hits momentum and that is only 1 company in every 10-15 years!! There are many grinders who are taking correct actions but are in the ‘right’ company at the wrong time. Some companies simply never hit momentum at all, and are still predicting it will hit soon … hmmm…. whereas the mature companies have often already hit their huge momentum long before you joined. Therefore they are fine for an income but not for the true wealth of a legacy position. These companies are the industry pioneers and we stand on their shoulders but most of the top earners in these companies who joined as different countries were opening, and have a slice of those markets, would be hard pressed not to admit that it would be close to impossible for them to repeat their rapid growth if they joined today. If you haven’t thought about this before then I urge you to think about this now. It is logical but is something that many people don’t let themselves think about because they are too committed to ‘grinding’ in their current company. The truth of the matter is that network marketing grinders pay a high price and they deserve better. They need to be loyal to themselves and to their families, not to a company that is already turning over billions of dollars and has all of its legacy position vacancies filled.

Will you be just another MLM grinder or are you destined for greatness?Only you can answer that. If you are in the same company you have been in for more than a couple of years and your income is stagnant and you have no leverage then the sad truth is that you are a grinder. If you are highly paid but are like a juggler hoping all of your balls don’t fall out of the air at the same time then you are most likely a grinder too. Take an objective look at your business today and see what the real chances are of you gaining the kind of leverage and financial freedom you dream of. The answer is in your heart and in your bank statement.

ABOUT THE AUTHOR: Rachel Henke coaches people to work from home with a proven system and millionaire mentors. Find out how to be an MLM Rockstar at her website: Free Audio And Info Pack