How Useful Is 3 Way Calling For Your MLM?

3 way calling is a key skill that in some network marketing systems is completely overlooked. Here are the reasons why I use 3 way calling on a regular basis and classify it as one of the key Rainmaker activities that deliver growth in my organisation.

Where is that place in between travelling all round town to meet with your downline and their prospects and between leaving them all to themselves to fend off the ‘forces of evil’ and try to enrol people into their business entirely on their own. No matter what anyone tells you at some point you need to pick up the telephone to connect with your prospect and provide the human element. Even the master attraction marketer, Mike Dillard, encourages this. The only time you’ll enrol someone into a serious network marketing programme that is not one of those free deals or under $50 deals will be if a deadly serious prospect is looking for your opportunity and by whatever means they have reviewed the information online and have deduced that you can connect them up correctly for success. Other than that forget it…..

You will need to TALK to your prospect! You will need to learn about them and why they are looking for a home-based business. This is where the 3 way call comes into the picture as a major player. I have read some weird and uneducated opinions about what 3 way calling is supposed to be about but here is how it works for us with the Randy Gage Team:

1)Enables our team members to introduce their prospect to their business partner who has experience and has achieved success in the business even if they have themselves only joined 24 hours ago.

2)Shows the team member instead of tells them how to do the business in real life and how to talk to their prospects.

3)They can edify the upline leader which gives them credibility, and in turn the upline leader edifies the team member as someone who is serious about their business and an asset to the team.

4)Introduces the prospect to a system and training infrastructure that helps them feel confident about joining our TEAM if it is right for them.

5)Adds a much needed ‘human element’ to an increasingly automated business.

6)Eliminates the deathly fear that a new team member often has by provided professional coaching and support as they grow into a leadership role themselves.


What the 3 way call is not:

A pressure tactic to introduce people who are not looking to be introduced.
A way to take credibility from the team member and place it further up the chain.
The upline’s job to sign up the prospect. The call is handed back to the team member who then takes the next step in the process.

I don’t know about you but my major purpose is to build an ever expanding and increasing network of empowered business partners who are able to function without me. I want to work myself out of a job and the only way to do that is to provide real life leadership training.

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