I Object To Dream Stealers and Negative MLM Campaigns!!

It has come to my attention lately that more and more wannabe online marketers are using a very negative spin on their adverts to attract prospects into their marketing funnel. Whilst I am in favour of innovative marketing and understand that shocking headlines attract more Google adword clicks than tame ones, I feel it must be pointed out that these dream stealing ex network marketers and copycat MLM gurus are casting a very unfavourable light on this wonderful industry and ultimately are shooting themselves in the foot.

Since I became a committed network marketer 5 years ago I have done everything possible to always build up and edify the industry so I find it extremely irritating that these guys are cashing in on every MLM company name out there, trying to position themselves as experts with all the answers whilst at the same time building their own list for their own supposedly magical business which is usually teaching people how to do MLM (even though they obviously didn’t make it themselves or they would be banking their passive income cheques and drinking out of a coconut as opposed to stealing reps from successful companies…) but in a much easier way because they never ‘have to pick up the phone.’ There are some strong words I could use to describe these dream stealers but I will resist using them in such pleasant blogging company!!

I just wish some of these earnest marketers would stick to what they know (I’m not sure what that is really though!) and just because they didn’t make it as MLM Rockstars in their company doesn’t mean others won’t. Instead of being positive ambassadors for the industry they sound like cheap losers who can only attract traffic to their site by attacking others.

Is it just me or does anyone else think that Google should regulate their advertisers’ copy more? Freedom of speech is one thing but the internet seems to have become a web of lies in some cases, and anything can be published without even passing it under the nose of the editor! How come these guys can get away with using trademark company names in their defamatory adverts? The adverts go something like this.. ‘Find Out The Truth About ‘Company X.’ It is laughable really because the same advert is running for most of the other company keywords which of course means that it is highly unlikely that the composer of the advert would know the truth if it jumped up and bit them on the nose!

I had a wonderful and enthusiastic new business partner join my team last month. It didn’t take too long before a do gooder friend sent her a report written by an evangelical ‘expert,’ about Pyramid Schemes which ridiculously included names of some of the billion $ companies which have been in business for years. Of course this expert is stuck in 1950s mode and conveniently hasn’t bothered to research the facts of the industry today. Still it amazes me that smart people spend their time writing such negative nonsense. In the report this expert derided the Direct Selling Association as if it was of no consequence at all!!

Why? Well I guess it helps that he earns royalties by playing to people’s fears with his negative work. I find it all very sad and hope that prospects evaluating the network marketing industry will be able to see through some of these thinly veiled attempts to simply syphon prospects into lists to market their business and services to, whilst stealing from under the prospect’s nose what could be their million dollar opportunity.

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